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平常心是日积月累的功夫，不是一夜暴富的心态",[519,573,574],{},[501,575,576],{},"平常心对于我们企业来说意味着什么呢？我觉得至少我们不应该相信\"神话\"……企业就是由点点滴滴的平常组成的，每一个产品的开发和设计，每一件产品的品质和服务，每一个消费者的感觉和评价，每一位员工的工作和生活……平常的功夫就是实力，平常的积累才可能创造奇迹。\n——1999年 步步高讲话",[528,578,580],{"id":579},"_4-平常心帮助人找到事物的本源","4. 平常心帮助人找到事物的本源",[519,582,583],{},[501,584,585],{},"我的很多\"简单\"的结论是花了很长很长时间得出来的，千万别以为我是一眼就看出来了。不过，\"平常心\"可以帮助人去找到事物的本源。\n——2010-03-22",[497,587,588],{"id":588},"实战案例",[501,590,591,594],{},[505,592,593],{},"步步高的\"足够的最小发展速度\"","：2003年北大总裁班演讲中，段永平用企业发展速度来具体诠释平常心。他举例说，如果为了高速发展而做损害未来的事，前三年赚了6000万但第四年赔了5000万，股东不会高兴。相反，每年稳健增长虽然总量少些但更健康。他强调\"我们不追求一个所谓的高速发展，我们追求的是健康的良性的长久的发展\"。",[501,596,597,600,601,604],{},[505,598,599],{},"投资上的平常心","：段永平在2007年与",[505,602,603],{},"巴菲特","共进午餐后的专访中说：\"做投资要承担很多风险的，不管花多少钱都要承担风险，但是我不冒险，我们追求更健康，更长久，这不是'保守'，而是更健康，是平常心的概念。\"",[501,606,607,610],{},[505,608,609],{},"高尔夫球的比喻","：段永平多次用打高尔夫来解释平常心。2016年浙大专访中他说：\"一杆打得远、打得近都没关系，一杆打得好、打得差也没关系，要有平常心，一杆一杆地打。\"他指出很多人做企业也是这样，一单亏了就想下一单冒更大的险弥补，结果将企业做死。",[497,612,613],{"id":613},"常见误解",[501,615,616],{},[505,617,618],{},"误解一：\"平常心就是保守\"",[501,620,621],{},"段永平明确反对这种说法。他在2007年专访中强调，平常心不等于保守，而是追求\"更健康、更长久\"。",[501,623,624],{},[505,625,626],{},"误解二：\"平常心很容易做到\"",[501,628,629],{},"马云曾说\"平常心其实就是不平常心，因为平常人很难有平常心\"。段永平对此表示认同，并说：\"可能还需要时间吧？我花二十年悟明白的东西也许你需要悟十五年，如果你悟的话。\"（2019-09-16）",[501,631,632],{},[505,633,634],{},"误解三：\"平常心意味着不进取\"",[501,636,637,638,641,642,644],{},"段永平将平常心与",[514,639,141],{"href":640},"\u002Fjinquxin","并列为",[514,643,5],{"href":516},"的组成部分，两者并不矛盾。在北大演讲中被问到企业如何在进取心和平常心之间平衡时，他用\"足够的最小发展速度\"来回答——既要发展（进取心），也要安全（平常心）。",[497,646,647],{"id":647},"思想演变",[528,649,651],{"id":650},"_1990年代五心合一的朴素表达","1990年代：五心合一的朴素表达",[501,653,508,654,656,657,659,660,662,663,662,666,662,669,672],{},[505,655,511],{},"讲话中，平常心是",[514,658,5],{"href":516},"五个组成部分之一（平常心、",[514,661,141],{"href":640},"、",[514,664,146],{"href":665},"\u002Fnaixin",[514,667,150],{"href":668},"\u002Fzerenxin",[514,670,154],{"href":671},"\u002Faixin","）。这一时期平常心主要指不浮躁、不急功近利、踏实做事。段永平用职业运动员的比喻来阐述：企业要像运动员一样通过日积月累和刻苦训练逐渐提升。",[528,674,676],{"id":675},"_2000年代与企业经营深度结合","2000年代：与企业经营深度结合",[501,678,679],{},"2000年《经营者》杂志专访中，平常心已成为段永平经营哲学的核心概念之一。2001年《世界经理人文摘》专访中，他将平常心与创新联系起来：\"我们并没有说是赞成或反对创新那么简单，我们讲的是平常心。\"2003年北大演讲中以\"平常心决定成功\"为主题，系统阐述了平常心对企业的意义。",[528,681,683,684,686],{"id":682},"_2010年代与本分融为一体","2010年代：与",[514,685,5],{"href":516},"融为一体",[501,688,689,690,692,693,695],{},"2013年段永平将平常心定义为\"回到原点思考的心态\"。2016年浙大专访中进一步明确：\"本分就是要",[514,691,15],{"href":562},"和",[514,694,19],{"href":566},"，平常心就是想我们当年为什么要做这个，我们有没有走偏？\"平常心从一种心态上升为一种认知方法论。",[528,697,699],{"id":698},"_2020年代定义为理性与长期主义","2020年代：定义为理性与长期主义",[501,701,702,703,705],{},"2025年与王石对谈中，段永平给出了最精确的定义：平常心 = 理性 = 想长远 = ",[514,704,170],{"href":534},"。这是一个自洽的逻辑闭环，标志着平常心概念的最终成熟。",[497,707,708],{"id":708},"原话引用",[519,710,711],{},[501,712,713],{},"让我们用平常心去迎接新的世纪的到来吧。\n——1999年 步步高讲话",[519,715,716],{},[501,717,718],{},"平常心、进取心、耐心、责任心和爱心形成了我们企业的本分，它是我们企业走到今天这一步的基本点。\n——1999年 步步高讲话",[519,720,721],{},[501,722,723],{},"我特别推崇\"平常心\"，这不仅在经营企业，在做任何事情时都特别重要。比如，在企业中，经常有各种各样的诱惑围绕着你，面对这些诱惑就需要平常心。\n——1999年 人民大学问答",[519,725,726],{},[501,727,728],{},"所谓的平常心跟本分也有点相像，就是做事情要比较理性。根据我对中国文化的理解，我认为在我们的文化里面，\"好大喜功\"和\"急功近利\"的成分特别严重，这个是我个人坚决反对的。\n——2003年 北大总裁班演讲",[519,730,731],{},[501,732,733],{},"做企业也是这样，很多人在犯了一次错误后不能正确地总结经验，然后又犯了第二次、第三次错误，一次比一次更严重。所以我觉得要冷静地，用平常心去对待失败和挫折，将错误带来的损失降到最小。\n——2003年 北大总裁班演讲",[519,735,736],{},[501,737,738],{},"我们追求更健康，更长久，这不是\"保守\"，而是更健康，是平常心的概念。\n——2007年 与巴菲特共进午餐后网易专访",[519,740,741],{},[501,742,743],{},"本分就是要做对的事情和要把事情做对。平常心就是回到事物本源的心态，也就是要努力认清什么是对的事情，认清事物的本质。\n——2019-09-23",[519,745,746],{},[501,747,748],{},"你看我们一直讲本分、诚信、用户导向，我们的东西其实都很大白话的。我们的愿景叫做更健康更长久，不健康不长久的事不做，就是很平常心的东西。\n——2025年 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